BMW Research Proposal Example | Topics and Well Written Essays - 2000 words

BMW - Research Proposal Example The purpose of this analytical report was to identify some areas where BMW needs to bring changes in order to maintain its market share. The areas of improvement identified in the report included design of cars and technologies included in cars. The report also included some recommendations aimed towards improving the business of the company and increasing its customer base. Three recommendations were given in this regard which included signing contracts with a cooperated technology company to provide more technologies to customers, hiring some designing and programming specialist to improve the design of cars, and setting competition among programmers and designers to come up with new ideas related to design and technology to be use to build cars. Introduction: Synopsis of the Issue In today’s competitive world, it is the dream of almost every company to achieve competitive advantage in market. If we talk about automobile companies, we can say that competition in this industr y is even more intense because automobiles have become a common need for every individual. In such circumstances, automakers are putting every effort to design such cars which can meet the needs and expectations of their customers. Retaining existing customers and attracting more customers is the goal of every automobile company and to achieve this goal, continuous improvement is the only option. However, BMW is not being able to meet the pace of technological change by adapting to the concept of continuous improvement. BMW is one of such companies which must focus on changing its designs and technological features in order to remain competitive. BMW is losing its market share to Lexus and Audi in America (Anonymous, 2013). To overcome the challenge of adapting to technological changes and decreasing market share, the company needs to design customer-focused products by considering the demands of the customers. A company can only maintain its image and position in market if the cust omers are satisfied with its products. BMW can do this by improving its business strategy and shifting focus towards changing the interior and exterior design of cars at least every two years. This purpose of this analytical report for BMW is to provide an overview of potential challenges or problems for the company in order to find proper solutions well before the time those problems start affecting the business of the company. The report will include some key recommendations that the company can consider and work on as solutions for the potential upcoming problems. Company Background Bayerische Motoren Werke (BMW) is a German automobile manufacturing company which was founded in 1916 by Franz Josef Popp. The company is known for its innovative car designs, luxurious features, and comfort that it provides to its customers. The company is considered one of the top automobiles brands because of its huge customer base all over the world. It is due to effective business strategies of t he company that it has been able to acquire some very famous automobile compan